One decade ago, Switzerland did a few things to upset the EU, and the bilateral agreements stalled. Some of them (medtech) even expired not long ago and Swiss exporters had to create EU subsidiaries. It is possible that because of this, some of Switzerland's export was redirected from EU to US, especially since some right-winged politicians see US as more economically liberal than EU. This was certainly a big mistake: EU is reliable, US isn't.
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